Views: 0 Author: Site Editor Publish Time: 2026-11-03 Origin: Site
On October 27, the fifth session of the 2026 Foshan International Commercial Lecture Series, themed "Commercial Connectivity Worldwide, Promoting Trade for the Future," along with the Australia Building Materials Procurement Matchmaking Event, was held in Gaoming. The event kicked off with on-site visits to enterprises; a delegation of more than 20 people, comprising Australian developers, builders, and buyers, visited Guangdong Wynnjian Aluminium as their first stop.
01Factory tours showcase the strength of intelligent manufacturing
Wu Jun, General Manager of Wynnjian, and Lao Zhenbang, Director of Foreign Trade, led a core team of experts in foreign trade, technology, and operations to provide full-process guidance and explanations, guiding the delegation on an on-site visit to Wynnjian's production workshops and sample display area.
The team provided the delegation with a comprehensive demonstration of the entire production process for aluminium profile extrusion and surface treatment, with a focus on its integrated capabilities for architectural profiles, decorative profiles, industrial profiles, and supporting components for doors, windows, and curtain walls.
Founded in 1986 as a domestic aluminium enterprise, Wynnjian has, through decades of dedicated development, grown into a leading comprehensive aluminium alloy profile manufacturer in China. During the visit, Wu Jun, General Manager of Wynnjian, and Lao Zhenbang, Director of International Trade, led the team in addressing the procurement side's primary concerns one by one, including compliance with Australian standards, capacity assurance, quality control, and supporting facilities for overseas project delivery. Australian clients conducted on-site inspections of samples and visited the production lines, expressing their recognition of Wynnjian's end-to-end supply-chain capabilities.
02Australian orders: seize market opportunities
This event capitalizes on the opportunities arising from the influx of foreign investors to China during the 140th Canton Fair; implements the city-wide economic work arrangements for the fourth quarter and the provincial requirements for the "Five External Linkages" initiative; focuses on the high-quality segment of Australian building materials; and establishes an integrated platform for policy interpretation, compliance guidance, and supply-demand matching for Foshan building-material enterprises such as Wynnjian, thereby helping these enterprises expand overseas and tap into the Australian market.
The event generated an AUD 200 million in demand for building-material procurement, covering the fields of engineering construction and urban renewal. The Wynn Jian team actively participated in thematic sessions on Australian Standard compliance and cross-border finance, and held one-on-one discussions with Australian buyers to identify opportunities for project cooperation.
03.Build a solid foundation and establish a strategic presence for global expansion well in advance.
The successful establishment of this partnership with the Australian procurement delegation was no coincidence. As early as August 2023, the Yonglijian Main Plant had secured powder coating authorization certification from DGL International of Australia. The coating complies with both Australian standards and AAMA standards and comes with a maximum 20-year warranty, thereby laying the technical groundwork for the Australian market in advance.
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